Celanese announces an exclusive partnership with Protective Film Solutions for the installation of patented cellulose diacetate anti-fog films on freezer doors.

AMSTERDAM (September 11, 2018) - Celanese Corporation (NYSE:CE), a global specialty materials company, announced today that it has signed an agreement with Protective Film Solutions (Europe) Ltd.® to become an exclusive partner for retrofitting existing freezer doors with Celanese's cellulose diacetate-based Clarifoil® anti-fog film in grocery shops and supermarkets in the UK and Ireland. 

"Protective Film Solutions chose Celanese's sustainably sourced Clarifoil anti-fog film to provide a more convenient and enjoyable customer experience by preventing food shop freezer doors from fogging up and eliminating the need to repeatedly open and close doors, saving retail operators energy and reducing electricity costs," said Stephen Ball, Managing Director of Protective Film Solutions. "According to a series of industry studies, food shops can reduce their energy costs by 1.5 to 2 kilowatt hours (kWh) per day per freezer door by using this anti-fog film. Assuming a retail shop with 75 doors, this translates into savings of between £5,000 and £10,000 per shop per year, and a reduction in the equivalent of around 31 tonnes of carbon dioxide emissions. We are excited not only about the opportunities for our food retail customers to reduce energy consumption, but also about the enhanced customer experience that Clarifoil will bring." 

Clarifoil is a leading range of sustainably sourced, biodegradable cellulose diacetate manufactured films, which has also recently been awarded the Plastic Free™ trustmark. Its primary products include films suitable for applications such as anti-fog, bio-packaging, cardboard windows, print lamination, labels, tapes, thermoforming, optics, casino chips, etc., in industries serving luxury consumer goods, product packaging, pharmaceuticals/medicals, electronics, construction, advertising, entertainment and anti-counterfeiting. 

"We regularly develop new grades of Clarifoil film, all based on cellulose diacetate, to meet the rigorous demands of customers, particularly for tamper-evident labels and seals, thermoformed food containers, premium packaging and optical applications," said Kevin Parker, Director of Celanese's Clarifoil business. 

In addition to Clarifoil, Celanese has always supported and developed end uses for acetate flakes and tow outside of primary filtration applications. Currently, in close collaboration with two partners, Celanese is developing and marketing several applications such as coatings, medical dressings and masks.